Now that the Brazil World Cup 2014 has come to a close (finally I can get the TV remote back), talk of the Rio Olympics 2016 has already arisen. Millions of enthusiasts from all over the world will arrive at the city to spectate sports from swimming to cycling, athletics to archery and witness the crowning of the next world champions, just like they did two years ago. At this moment in time it is relatively unknown how the Olympics will affect Brazil in terms of the economy, environment and tourism. This week’s blog discusses how the London Olympics (that took place in what seems like last week) had a positive impact on the already busy city.
The cost of hosting the London 2012 Olympics came to a grand total of almost £9 billion. Yep, that is money that I never knew this country had. This huge figure was nearly thrice the original budget of £2.4 billion, just to make it sound even more shocking. However, it is easy for us to say that it was a waste of money, but was it? Perhaps the massive spend up was well worth it! The Olympics saw 685,000 international spectators, indicating that tourism went through the roof during the games…
For the services sector, tourist demand particularly for air travel, accommodation and public transport was extremely high. For example, the London Underground carried 60 million people at the time of the games alongside large increases in flight bookings and river transport which were also recorded. British Airways flew 3.3 million more passengers in 2012 than in 2011! This alone can easily demonstrate the effect of the global event on the everyday services of the UK and London as tourists from around the world were eager to not only experience the Olympics, but also to experience the city. As predicted and hoped, tourists did not hold back in enhancing their trip by spending their money, helping to lift us poor unfortunate souls out of the recession. Data has shown that tourists who visited for the Olympics spent double the amount of money than other visitors, suggesting that the event had a significant influence on tourist spending, and a good one. Hotels, theatres, shops and restaurants saw what was called the ‘Olympic effect’ and generally received a rise in clientele. The economy was not quite sitting pretty, but comfortably enough to call the Olympics an economic success; even now it is long over!
It seems that all venues (the main stadium, the Velodrome, the Aquatic Centre and the Copper Box) currently are, or planned to be part of the London legacy, continuing to prove the original billion pound construction project a success. The Copper Box, for example was the venue for fencing, goalball and handball during the games. There was not much hope for the box to survive post-Olympics, but he pulled through, now hosting events from heavyweight boxing to pop concerts! A process to carry on the legacy involving all of the venues will soon result of the opening of the Queen Elizabeth Olympic Park as the largest city park in Europe. So thankfully, London has not let it all go to waste and fingers crossed that these developments and transformations will give our economy a further lift.
Some of you may have thought at some point that the construction and hosting of the games was not only expensive, but must have certainly had a negative effect on the environment. Pollution of the atmosphere, building on natural surroundings and using non-renewable materials, surely it was the worst thing we could possibly do environmentally. Well, you are wrong! Yes, from the start the London 2012 Olympics was created to be the ‘greenest ever games’. Sustainable construction led to the site receiving certification for its recycled and sustainably sourced construction materials, with 98% of construction waste effectively reused, recycled and recovered. For major venues including the Velodrome, two thirds of all wood was sourced from managed plantations, limiting deforestation. Even the main stadium was constructed from recycled steel tubing and cables. I could go on till Christmas!
To sum up, there may be arguments against the Olympics being a success for the UK, but they cannot outweigh the benefits that London has seen thanks to the famous event. Tourism numbers rose and the economy got a facelift whilst protecting the environment. I think we did a jolly good job. Do you agree? Do you think Rio 2016 will experience a similar effect? Feel free to drop a comment. Thank you for reading!