Equality in the hospitality industry?

For this week’s blog article we are looking deeper into an issue that affects many working citizens in the UK:  gender equality. Now, in 2014 the UK still suffers from a fair amount of inequality between men and women in industry.  Current arguments particularly involve working salaries and job opportunities, proposing that there are unfair differences. Women won the right to vote back in 1916-1917 and now have more power in the workplace than ever before –is this enough?

Money makes the world go round. The work we do as citizens pays our bills, feeds us and keeps a roof over our heads and dictates the lifestyle that we can afford; we simply cannot live without it. With this in mind, let us ask you a question: if you discovered that your colleague of the opposite gender who has the same responsibilities as you is being paid more, how would you feel? A bit annoyed, right?

So is there a difference in salary between men and women in the hospitality industry? Using an online salary checker we searched for the average salary of a male waiter and a female waitress in London. What we found out was quite a shocker. The average salary for a waiter came up as £20,768 annually, though the results for a waitress showed as just over £14,600. We are aware that this average was calculated from a sample of waiting staff and is probably not 100% accurate, though the huge difference in pay is evident nonetheless. The Office of National Statistics has also shown that even after 40 years from when the Equal Pay Act began, the gap is still wide. There could be many reasons explaining the £6,000 space and it is unlikely that it is caused simply by discrimination. It could be determined by the fact that there are more women working part time due to looking after a family and so the father/husband earns more in order to provide for the household. It could also be that there are not enough flexible roles for motherhood. Fortunately, for the ladies working or looking to work in the hospitality industry, the job opportunities are plentiful and overall, women account for around 60% of the hospitality workforce.

This leads onto another considerable problem faced by the industry which is the level of responsibility and leadership that these 60% of women have or want to have in the future. It is said that there are far fewer women in higher working positions and they do not have as much opportunity to progress in their career as men do. You may or may not recognise the new ‘HeForShe’ campaign that is being fought by Harry Potter star, Emma Watson, who wants equal opportunities and power for women. Watson is a Goodwill Ambassador for UN Women, encouraging men to advocate gender equality and contesting for more women as political leaders in the UK. Another important message that Watson aims to convey is that feminism, or wanting more rights/opportunities for women does not mean that women dislike men and want to fight against them for rights. Everyone deserves to be treated fairly in the workplace and everyone has the right to say so if they feel they are not. Could this campaign succeed in bringing more equality? If so, it could be that we will be seeing many more female leaders, particularly in the hospitality sector.

Women 1st is an initiative with the intention of making available to women more senior roles in the tourism and visitor economy sector, as they reveal that just a tiny 6% of board-level directors are female.  Women 1st argues that there are many undiscovered talented women with the confidence and ability to take on a senior role that are not getting an equal opportunity. Their ultimate mission is “to have one female candidate on the long list for every board or executive team position by 2017” and this is to be achieved through consultancy, training, mentoring, events and more.

These two powerful campaigns could propose promising futures for professional women who seek more responsibility and money in their working role. For the men reading this, please don’t think that women hate you or that they are trying to steal your jobs; they are simply looking for more equality in industry so that they can further develop alongside their male colleagues.

What are your thoughts and opinions on this matter? Do you agree or disagree with the issues mentioned? Do you know of examples of unequal pay or promotion opportunities?  Discrimination can work both ways – do you know of examples where women are paid more than their male colleagues for the same work? Please feel free to leave comments.

Best place to tie the knot?

When it comes to weddings, everybody has different tastes. Some like to have a quiet ceremony with just family and close friends, some like to go BIG and have an unforgettable party. Some like to go abroad to a sunny beach or to beautiful gardens, though today we are recommending a perfect London wedding. Some of you reading this may be engaged and looking for ideas or some of you may be already married, which unfortunately means you’ve missed your chance…

London is 100% full of contemporary, historic and notable locations ideal for a marriage and the list of places to tie the knot is endless. I myself would prefer to be married on a Hawaiian beach somewhere with the sun setting and the sea splashing against the shore, all of my family and friends present and my dog as a ring bearer. Twinkling lights, flowers everywhere and don’t even get me started on the dress! Well, a girl can dream, right? Anyway, the typical wedding tends to have either a tremendous church or a luxury hotel as a venue, though we’ve got some excellent and different ideas as to which ones could be your potential setting. Spring and summer are the most popular times of year to hold the big day in the city of wealth, beauty and history, though the bad news is that it would cost 15% more than anywhere else in the UK. But, don’t let that put you off. First, we are traveling to Wood Green where the absolutely stunning building that is the Alexandra Palace can guarantee to make a wedding special. Everything that you could ever need or want for your ceremony is provided by the ‘Ally Pally’, such as room hire, tables, serving staff, a stage and/or dance floor, drinks reception, canapés, 3 course meal, coffees and more. I am gutted that I can’t show you all pictures of this magnificent venue because of photo copyright, but I would definitely suggest you pop it into Google and see for yourself. I know that it’s a palace, but my goodness, some of the halls are HUGE, totally ideal for those who have a large family and endless numbers of friends to entertain. The gardens are gorgeous and the view is to die for, it really would be one special wedding for anyone. It is also very close to the Wood Green tube station and has 1500 complimentary parking spaces so there would be no excuse for guests not to show up. For over 130 years the ‘Ally Pally’ has been home to music, sports and events and it is said that there is no other destination in London that can offer such heritage and culture. I’m not really a regular viewer of ‘Don’t tell the Bride’ on BBC Three, though if the groom plans to surprise his bride with the Alexandra Palace, I would definitely watch it!

If you’re thinking at this point ‘it sounds nice, but too conventional for me’, then don’t you worry. For the more adventurous…or perhaps even a daring couple who want to experience something romantically different, maybe you could consider getting hitched 135 metres above the River Thames! Believe it or not, you can hire out a capsule on the British Airways London Eye which is just big enough for 19 people, decorate it with beautiful flowers and add some champagne and spectacular views for a sky high celebration. However, unfortunately the law states that one cannot marry another on a moving vehicle which completely ruins the fun of it, though it would be one hell of a reception! The ceremony itself an take place somewhere else in the city and we have discovered that even the 120 year old-ish Tower Bridge would not fail to impress on a wonderful view of London and a memorable marriage. It is recommended that the two become one in the Bridgemaster’s Dining Room which has plenty of room for accommodating guests and is perfect for an enchanting wedding. For the after party, there are various rooms to choose from which all offer a celebration in style. I know what you’re thinking, how much does this all cost? Well I can tell you that I don’t know the answer to this and to be honest, I don’t want to know, but I’m sure it would be well worth it!

If these venues are still not quite exciting you, then how about this for something quirky and different… Ever wondered what it would be like to exchange your vows at the London Zoo? Put it this way, it has made me think twice about my dream paradise beach wedding. The ZSL London Zoo is definitely an alternative worth considering and is sure to be a wild start to your adventure as a married couple. There are three packages to choose from, White Dove, Angel Fish and Love Birds. I have to say, the Love Birds package is something very special. Exclusive suite hire, plenty of delicious foods and drinks, animal encounter, a DJ and the list goes on! You can even hand the job over to the wedding co-ordinators and consult the Head Chef to have a menu tailored for you and your guests. Finally, how can all of this perfection be topped off? Every penny of the party profits go towards helping endangered animals.

That’s it, my mind is made up, bye bye beach wedding!


All things Irish!

Did you know that 12% of London’s population are Irish people? 900,000 Irish Londoners may sound like a lot, but actually it’s only out of 13 million, so it’s really not that many at all. However, statistics say that 6 million of Brits have at least one grandparent from Ireland, so many of us have a little bit of Irish in our genes! From a touristic point of view, Ireland is the fourth most popular nationality to visit the UK, meaning that our neighbours are very important to our economy. In this article we will explore how Ireland has influenced and continues to inspire London life today…

I firstly have to say that I am one of those 6 million with Irish heritage as my dear grandmother was from County Kildare in Southern Ireland, which makes me a quarter Irish! She had an accent to die for and was a real gem of a lady who moved to England during the Second World War. She kept telling me how disappointed she was that she wasn’t shipped off to an exotic country to serve and was surprised when she ended up in England, but has stayed here ever since  and years later here I am writing this blog proud to be part Irish. My grandmother was only one of thousands who over the last century had migrated to England and due to the very close proximity of Ireland; even today the numbers are changing all the time in residency and tourism. So, what has Ireland brought to London since all those years ago? The first and definitely most notable influence of the Irish population is the wonderful celebration of St. Patrick’s Day! Throughout the UK this is a widely rejoiced event owing to the evidently many people with Irish ancestry. This year in London, the St. Patrick’s Day parade and festival attracted over 100,000 people in Trafalgar Square, showcasing only the best of Irish music, culture and arts. The deep roots of Irish communities in London were enthusiastically celebrated and even had a theme of ‘World of Dance’, inviting London’s dance groups to celebrate Irish cultural dancing. Next year’s St. Patrick’s Day party is due to dazzle again with all things green, white and orange, marching bands, street theatre and wacky costumes. There will be parties in many London pubs serving traditional Irish drinks and even some restaurants may make some Irish changes to their menus! It’s definitely a date to note in your diary for next year.

Another key element of Irish culture that we have embraced is of course one of my favourite things in the world, Irish dancing! This fascinating work of art is a worldwide phenomenon with Irish dance troupes touring all over the globe performing legendary shows such as Michael Flatley’s Lord of the Dance, Riverdance and Magic of the Dance (all of which I have seen multiple times). This type of dancing takes a lot of stamina, technical ability and a love for traditional Irish music. Here’s a fun fact, years ago when Irish dancing competitions began, the shortage of space meant that the dancers had no other choice but to perform on table tops and barrels. This explains the rigidness and stillness of the dancer’s body and arms, I didn’t know that! There are plenty of dance schools around London that teach Irish dancing to any enthusiast as well as some magical performances coming up, such as the very special 20th anniversary of Riverdance who will be performing at the Hammersmith Apollo in December.

And last, but definitely not least, there are countless numbers of Irish-owned pubs and bars in London that stock ales and whiskey, have live dancing and music as well as delicious foods. We had a look at Time Out London’s suggestions for the best Irish pubs and the first on the list was the Auld Shillelagh in Stoke Newington. This pub/bar is renowned for its vibrant nightlife and ‘value-added attractions’ such as its themed music nights, a large beer garden and live football screens. The service is said to be warm, fun and hospitable and along with the carefully poured Guinness, it puts everyone in a good mood and brings a real Irish atmosphere to city life! Other popular Irish pubs include the Blythe Hill Tavern, the Boston Arms pub and Cow (yes I agree, not the most attractive name).

None of us can deny that we love these aspects of Irish heritage in our city as they have brought fun, entertainment and culture to London life. As an Irishman once famously said “There are only two kinds of people in the world, the Irish and those who wish they were.”


Totally Thames!

“30 days, 42 miles, 100+ events, 1 river”

The River Thames runs through particularly picturesque cities such as our very own London and whether you are a tourist, boat or fish enthusiast (you could be there for a while trying to spot a fish) or even if you are just looking for something to do over the week-end, the River Thames has whatever you need. Through the whole month of September this year, London is celebrating the river with the Totally Thames festival, offering deals on river travel, prizes for a photo competition and accommodating a 21-metre-long floating hippo…I’ll explain that later.

The history of the River Thames is a very vast subject and dates all the way back to when everything was ice, so I won’t babble on too much about it because blogs are not meant to bore, so I’ll give you the best and hopefully most interesting few facts to start off with. The first signs of human activity along the river are said to have taken place during the Neolithic times (some thousands of years ago I’m guessing) as well as artefacts from the Bronze Age had been found along the banks. Through years and years of history, the river has served as a key resource for humans such as an economic supply, a way of travel, a fresh water source (that’s debateable) and holds events and leisure activities. You may or may not know that our buildings at the Georgian House were constructed during the Victorian era. Unfortunately, when looking at activity along the Thames during this era, it wasn’t all positive and was actually associated with the massive environmental issue that was The Great Stink of 1858 as well as one of the worst river disasters when two pleasure boats collided, brilliant. On the bright side, plans were made to improve the cleanliness of the water and huge progression was made through the 20th Century. Changes have constantly been made to adapt the river to the life around it and these changes are still being made today, for example, actions against the oh so wonderful British weather have been implemented to prevent flooding along the banks.

The River Thames is the longest river in England running through towns, cities and counties such as Windsor, Oxford, Reading and of course London! It flows for over 210 miles, is home to more than 25 species of fish and is one of the city’s greatest attractions. Day and evening cruises, boating, riverside restaurants and even swimming (rather you than me), there is something to float everyone’s boat along the Thames. This September is dedicated to celebrating the magnificent river and for all it has served for since thousands of years ago. A range of arts, cultural and river events are taking place throughout the Thames’ route of London and it looks like it’s going to be absolutely splashing! For those of you who have an interest in architecture, you may have to book your place on the 18th to board the MV Elizabethan and find out more about the plans to build a brand new bridge along the river called the ‘Garden Bridge’. Discussions with the experts will take place on-board, giving you the chance to be part of a London legacy. Along the way you may see a very, VERY large Hippopotamus.

Dutch artist Florentijn Hofman is the genius mind behind the giant floating mammal which reaches an impressive 21 metres! It is definitely worth popping down to the South Bank to take a look at this beauty whilst you’re exploring the many wonders of London. The Totally Thames festival is also generously offering 2 for 1 tickets to various river cruises! It’s an opportunity not to be missed as these cruises give you the chance to see London from a completely different point of view and are said to be the number one way to see the notorious sites of London. Gaze at the Tower Bridge, cast your eyes to the London Eye, observe St. Paul’s Cathedral and much more, the River Thames is surrounded by attractions so make the most of it this month and join in the celebration. Visit a beautiful riverside garden, take the kids to a wildlife centre or discover London’s best museums. After your busy day roaming around London you are sure to have built up an appetite, indulge in one of the riverside’s many restaurants offering delicious dishes for you to enjoy. London is sure to keep you busy this month whatever the weather, don’t miss out on what it has to offer!



London’s top 5 restaurants

According to TripAdvisor, there are 17,144 listed restaurants in London. It’s safe to say that we will never go hungry, though in this day and age, humans have never been so picky about where to eat out. Where we choose to go depends on the circumstances really, whether we’ve just finished work and can’t be bothered to cook, whether we want to take the family or a loved one out for a treat (to avoid cooking), or whether it is simply a spontaneous decision as you walk past a nice looking and smelling place (which is a great solution to not cook). We go to restaurants because we want to munch out on something that we wouldn’t normally have at home in a different environment where we are served by others and that’s the beauty of it! So, out of London’s thousands upon thousands of restaurants, where are the best places to go? Here are TripAdvisor’s top 5 in the city.

We’ll start with number 5: Green Pea. Yes I know the name isn’t very exhilarating and I promise they serve more than just green peas. This restaurant is located in Trafalgar Road and is the place to go for some traditional English/Irish homemade food that does not fail to impress! Popular courses include the mouth-watering Roast Dinner, Steak and Guinness Pie, the Lamb Shank and the Vegetarian Parsnip Sausages. The food is said to be absolutely delicious and given in decent sized portions for those who might have skipped lunch or are looking for value for money. The atmosphere is warm, homely and friendly with fantastic customer service. Green Pea has a firm 5/5 rating as well as a Certificate of Excellence with great comments all down the board. And that’s only number 5!
Number 4 is the complete opposite to Green Pea’s concept. The Marianne restaurant is in Chepstow Road, Notting Hill and is quite a bit more ‘up market’ and is more ideal for special occasion dining. In other words, it’s fancy. The owner herself, Marianne is an exceptional chef, cooking for A-list celebrities and she competed on Masterchef – The Professionals, so you know you are in good hands. The first and most notable feature of this restaurant is that it is very small, tiny in fact. Though believe it or not, this has proven a delight to customers and it has been described as intimate, cosy and stylish. The menu is definitely something very special. Serving European and French cuisine, the Marianne changes its menu daily using fresh and seasonal ingredients for a high quality presentation and taste. The choice of a three or four course menu can include Steamed Turbot, Rennes Pigeon (don’t worry it’s not a pigeon from off the street… hopefully) and Veal Fillet, all of which are served with some French extras that I couldn’t understand, but they sure sound delicious. The food arrives in not the biggest portions, but with exquisite presentation for an elegant evening meal. The Marianne has had a total of 141 reviews on TripAdvisor so far, and all but one are excellent or very good; not bad at all!
We move on now to number 3 and the competition is heating up as Gordon Ramsay enters the scene. Restaurant Gordon Ramsay in Chelsea opened in 1988 as Ramsay’s first solo restaurant and is unsurprisingly up there in the top 3. The style is again high standard and modern French with a variety of different menus to choose from. Popular prestige dishes include the Ravioli of Lobster, the Cotswold Lamb and the Isle of Gigha Halibut (I have no idea what that is but it sounds like a fish). The cuisine of this restaurant is of an award winning standard with only the finest and freshest ingredients for a classic yet modern French taste. The service from staff has also been particularly noticed by customers as very attentive, welcoming and impeccable, noticing mistakes and problems ‘before they even have a chance to occur’. Wow, waiters that see the future, service doesn’t get better than that! The surroundings are formal as expected, but intimate with a pleasant ambience which is again ideal for a special celebration. With 1,003 excellent TripAdvisor reviews, who can possibly beat this?
Our penultimate entry is thankfully not another one of Gordon Ramsay’s restaurants, but a pub! The Andover Arms in Hammersmith is ranked number 2 on TripAdvisor and has been named ‘a hidden gem’. This charming pub is guaranteed to pleasantly surprise you with its settings, service and tasty English dining. Upon entering you are greeted with a warm crackling open fire, quirky Persian rugs and Edwardian portraits that really set the scene of a traditional 1870s pub. A glossy mahogany bar serves fine ales, beers and other refreshing drinks and the menu is sure to get your taste buds tingling. The famous Beer Battered Fish, the flavoursome Grilled Swordfish, scrumptious Cumberland Sausages and succulent Rump Steaks plus many more delicious dishes spoil you for choice at the Andover Arms. Reviews say the food is cooked to perfection and the quantity will never allow you to clear the plate. The atmosphere is fun and vibrant with chatty and friendly staff who clearly show pleasure in their job roles, providing a memorable experience for customers.
So, we have reached the number 1, the top dining venue in London, the perfect place to eat out, the restaurant of all restaurants. *Cue tense music* this restaurant in Chelsea offers modern and contemporary British cooking balancing luxury with simplicity. With culinary experience from famous capitals of the world and THE freshest ingredients from a kitchen garden, this restaurant is a must. Choices of wines, cocktails and champagne are just the start of your unforgettable meal. Mains can include English Rose Veal, Native Lobster and Yorkshire Lamb and don’t even get me started on the desserts! Apricot Tart, Lemon Chiboust with Pumpkin Ice Cream and a British Cheese Selection, it’s just too good to be true. The dining room is inspiring with a bright interior and beautiful shades of pale green, ochre and ivory. The service is formal, polite and friendly with professional staff who take pride in their work and dedicate themselves to serve as best as they can. I can happily announce that the winner of TripAdvisor’s top 5 best London restaurants is, The Five Fields. A place where expectations will not only be met, but exceeded and a place where you can experience true fine dining in style. The most highly recommended restaurant on TripAdvisor, it is just not acceptable to say no!
Bank Holiday weekend has just gone, but that doesn’t mean you can’t treat yourself and what better way to spend your time than visiting London and exploring its rich heritage and culture, such as attractions, events and these very restaurants! And don’t forget, you’re always welcome at the Georgian House.

Notting Hill Carnival – Through the years and what to expect in 2014!

Each August bank holiday since 1966, the famous and truly fabulous Notting Hill Carnival marches through the streets of West London as Europe’s biggest festival of its kind. Ooh la la, I hear you say, this year’s carnival is due to astound yet again with a sassy, sparkly and sizzling performance that is not one to be missed! We’re going to take a trip back in time and see how the Notting Hill Carnival has evolved since all those years ago…

The first ever Notting Hill Carnival took place in January 1959 at the St. Pancras Town Hall and was organised by the ‘Mother of Carnival’ and Trinidadian, Claudia Jones. The carnival was in response to the state of race relations at the time and was held a year on from the Notting Hill race riots. The event was indoors featuring elements of a Caribbean carnival cabaret style, singers, dancers and beauty contests. It was televised by the BBC and was deemed a huge success. A few years later the carnival took to the streets for the first time in 1966, led by a London based West Indian migrant community with the aim to encourage cultural unity. “What started as a street party for local children turned into a carnival procession when Russell Henderson’s steel pan band went on a walkabout around local streets”. Among the early bands to participate were Ebony Steelband and Metronomes Steelband who laid the foundations of the carnival that we know and see today. By 1979 the distinct Caribbean vibe was bringing hundreds of thousands of spectators, though the tensions between police and Caribbean youths caused problems and even riots. There were fears that the carnival would be no more because of this, the press were encouraging a one-sided and negative view on the carnival, but luckily it stood its ground. What you may not have known, is that our very own Prince Charles was one of the famous figures who supported the occasion. In the 70s the carnival was also popularised by various live radio broadcasts, particularly BBC Radio London.

Through the years the carnival has become less prone to trouble and more positively viewed by authorities as a spectacular celebration of multicultural diversity. In recent years it was named the 2nd largest street carnival in the world with up to 50,000 performers and 38 sound systems, that’s loud! In 2002, it was estimated that the Notting Hill Carnival contributes around £93 million to the local economy, not bad for one weekend a year! For the 2011 carnival, technology took full advantage and onlookers could download an app that showed them the carnival route and locations of toilets, food and the sound systems, can it get any better than that?

The 2014 Notting Hill Carnival is set to dazzle again, bringing West London alive with 20 miles of all things colourful and musical. The main parade takes place on Monday 25th August which is guaranteed to astonish you with music at the heart of Notting Hill followed by dancers with the most extraordinarily beautiful costumes. A range of traditional and contemporary music styles such as the steel bands, Reggae, House and more will fill the air. In addition, there will be live performances on stage from international artists! Previous years have seen an impressive line-up of Courtney Pine, Wyclef Jean and my personal favourite, Eddie Grant. Of course, there will also be hundreds of Caribbean food stalls lining the streets of Notting Hill where you can really get a taste of culture. Various exotic recipes such as jerk chicken with rice, peas and rum punch all the way to curries, patties and plantain; I can smell that Caribbean aroma already! If all of this excitement is not quite enough for you, you will be glad to know that it does not end there. There are two official after parties happening to celebrate the carnival with famous and international DJ’s and they are expected to be explosive.

As it is the August bank holiday and we really do not want you to miss out on this enormous event, we are giving our guests a tasty 20% off when they book to stay between the 24th and the 26th August. Situated in West London, we are close to the action and you can have the special weekend that you’ll never forget!


For information on the Notting Hill Carnival, see: http://www.thenottinghillcarnival.com/

To see our Bank Holiday Spectacular details, go to: http://www.georgianhousehotel.co.uk/offers/bank-holidays-in-London.asp



Social media, we can’t live without it!

Let’s start this week’s blog off with a question to get you thinking: which social media website do you think has the most worldwide users? It may be quite obvious, but nonetheless the answer shall be revealed later…

Statistics have discovered that out of the Earth’s entire population, 58% use some form of social network (2012) and no doubt this number will continuously increase. Web-based social networks make it possible to connect people who share interests and activities across geographic borders. Many may think that social media only includes the popular Facebook and Twitter where users keep in touch with friends and family, meet new people, keep up with the news and post selfies. The reality is that there are hundreds of them! The most popular social media sites include Google Plus+, Pinterest, Instagram and LinkedIn which all have different techniques but serve for the same purpose, to connect.

 Here’s another shocking figure: the total percentage of 18-24 year olds who use social media is… (drum roll please)… 98%! I personally would like to meet the left over 2% and shake their hands as they must have very peaceful lives. This whopping number of young people on social media already demonstrates the importance of staying connected, whether by computer, phone or by tablet. Believe it or not, the UK doesn’t even fall into the top ten most engaged countries which I guess is quite a relief, it’s rather nice to know that we all still go out.

While you take those figures in, let’s explore the two uses of social media: personal and business use. Years and years ago, long before those 98% of internet addicts were born (including me), means of communication were by handwritten letters and putting on your coat to go and knock on your friend’s door. Those days are certainly no more as innovative technology has flourished over the decades and brought us a phenomenon that has taken the planet by storm, the internet. Today, billions of people have social media as part of their everyday lives because of its quick and easy usage as well as its addictive nature. In the time that one could have written a letter and sent it to their long distance amigo in Spain back in the day, you could now send an e-mail to your pals in France, China and Australia in a matter of seconds. Incredible when you think about it, though even I can admit that I take social media for granted every day and I guarantee I am not alone. Not only do I use social networks to connect with close ones, but I also use it to share my favourite photos, listen to music, watch videos of cats doing funny things when I am bored and I also use it in writing this very blog! For me, it’s mostly a pass-time activity, but what else could social media be if it isn’t a pass-time? A very effective marketing tool.

Yes, for businesses worldwide the internet has worked wonders in spreading the word to customers across the globe. Companies can send their product/service viral in minutes and it has never been easier to catch the eye of the consumer as well as receive their feedback. Take the hospitality and tourism business. Hotels, restaurants, and visitor attractions can interact via whichever means of social media they choose and a particular website which you may have heard of is TripAdvisor! Whether you have an account or not, you are bound to have heard of TripAdvisor as it is an essential part of many tourist’s buying choices. Every month, TripAdvisor sees a quarter of a billion users internationally with 57 million accounts (eCornell). The website is more often than not the first point of contact when a traveller is curious about a hotel/restaurant etc. and they are able to get advice from fellow tourists about the place they’d like to go. For businesses, this can be either be very good or very bad. Today’s consumers have more power than ever with Tripadvisor allowing them to have a voice and it’s what they say that can make or break a business. Excellent reviews and management responses mean a better reputation for the business as competition is always rising and it is increasingly important to keep up with it.

Raising awareness is faster and easier than ever as many hotels have their own Facebook page, Twitter account, LinkedIn profile and Youtube channel to interact directly with their valued guests and encourage new and potential guests to join in. News updates, special offers and photos get the user involved and research has shown that consumers love a friendly Facebook page, so feel free to have a chat with them. Word of mouth soon gets around and before you know it the hotel is Facebook famous! Without social media, many businesses would not be where they are today and so they have a lot to be thankful for.

Remember the question at the beginning? I can reveal that the answer is of course Facebook which currently holds (as of June) 1.32 BILLION monthly users! Wow! To see more of the statistics, go to: www.statisticbrain.com/social-networking-statistics/ and I can guarantee some jaw-dropping figures.


Summer in London!

School’s out for the summer! The holidays have finally begun and schools, colleges and universities have kissed good-bye to their long drawn out exams (until next year anyway). The next couple of months are dedicated to relaxation after the hard work the kids have put in all year, unless you are a university student where 7 months hardly counts as a year. London this summer is FULL of activities and events for all ages and here are some personal recommendations of what you can get up to.

We’ll start with the infants, as I am sure any parents reading this are dying for some ideas to amuse their little ones this summer. Well, have no fear! The good news is that many of London’s attractions and museums are completely free of charge, so if you’re thinking ‘it is going to cost me a fortune’, relax! Take the Natural History Museum in Cromwell Road, for example. Nobody can deny that we all absolutely love the huge skeleton of a dinosaur greeting you as you walk through the doors, but over the years the museum has extensively developed and now offers visitors more than ever before.  There are hundreds of exhibits to explore, many of which are now interactive which can keep the kids amused for hours (to a point where you have to drag them away). Star attractions include the Fishes, Amphibians and Reptiles Gallery, the Fossil Marine Reptiles Gallery where you can gaze upon the bones of an ancient Giant Sloth and lastly the meeting of an interactive T-Rex and don’t worry; it may look fierce, but it won’t eat your child. My personal favourite is the chance to stand by a life-size blue whale, the largest creature ever that hangs down from the exhibit ceiling. Talk about feeling small! After your historical day you can purchase special souvenirs from gift shops to remember the exciting day out. The Natural History Museum is a perfect choice for a family adventure where you can all go back in time through centuries. This is just one of many other city museums such as the Science Museum and the V&A Museum of Childhood.

Any teens to twent-eens out there who are thinking ‘museums aren’t my style, where’s the party at?’ then you should definitely take a look at some of the awesome events happening in the city. As it is festival season, you are truly spoilt for choice from the Somerset House Summer Series to Visions alternative rock festival. Another personal recommendation if I may: this Saturday 2nd August an internationally famous event is coming to Wembley Park. I’ll give you a clue; it involves coloured powder and outdoor music. Got it? Yes, it is the HOLI ONE Festival of Colours this weekend where thousands of youngsters will come together to enjoy an impressive musical line-up alongside getting absolutely covered in every colour of the rainbow! HOLI ONE brings this incredible experience to cities around the globe and it is definitely not one to be missed. Even I will be there! Tickets are still available (tip: Wowcher has got some good deals going). If you don’t fancy getting all this powder stuck in your hair then there are plenty more occurrences to choose from. If you are more into cultural events, how about the Tasty Africa Tasty Caribbean Festival? Delicious dishes from Barbados, Trinidad and Tobago, Ghana, Sierra Leone and more are coming to Brixton Market from Saturday 9th August where you can grab a tasty meal for just £6! There will also be live music and guests are encouraged to bring along their nation flags, whistles and instruments to enrich the carnival atmosphere. Get yourselves along to this appetising food festival and experience African and Caribbean culture. I’m getting hungry just thinking about it!

For those of you who fancy a fun day out or a relaxing weekend with that special someone, who needs Paris to be romantic? Hyde Park is one of the most beautiful parks in London and on a hot day, it would be a great idea to simply bring along a picnic and feel the sunshine on your face. You could even hire out a pedalo (because rowing is too much effort) and sail around the city lake. Pedalos are available every hour and are a lovely way to spend some quality time with your other half. For something a little different and perhaps if you’d like a giggle, I would suggest a drink at the mysterious Evans and Peel Detective Agency in Earls Court. It may not sound like your average bar and that’s because it isn’t your average bar. Prepare an imaginative detective case, assume an identity and make an appointment (reservation). Upon arrival, you give the front desk your creative case for them to solve and a menu of exciting drinks and cocktails is yours to enjoy. The role play and sense of story in Evans and Peel guarantees a unique and unforgettable atmosphere and experience, perfect for a couples date night.

I now turn to the other readers of this blog (if you’re still with me). Everybody has different interests and sometimes those interests change through life, but one thing for sure; is that everyone loves a good theatre production! The good thing about the London shows is that there is something for everyone whether you are delighted by dance, moved by musicals or cracked up by comedy. A previous blog I wrote recommends the Lion King at the Lyceum theatre which is a truly spectacular performance, but I shan’t go on about that again. A recent record breaking hit has taken theatre by storm as a little girl called Matilda captivates thousands of audiences. Inspired by the genius that is Roald Dahl, ‘Matilda’ tells the story of childhood anarchy, the power of imagination and a young girl who dreams of changing her life for the better. With a loveable cast, exhilarating music and exceptional choreography, The Sunday Times branded ‘Matilda’ as ‘easily the standout musical of the decade’. It is simply impossible to miss out and there is plenty more where that came from. Top shows include Wicked, Mamma Mia, Warhorse, Thriller, Les Miserables and so many more!

We at the Georgian House have a passion for London and a love for what it has to offer. We always encourage our guests to make the most of their time visiting the city and we enjoy hearing stories of the fun days and nights out that they have experienced. Why wait? Explore and discover London, you will not be disappointed! Below is a list of websites connecting to the venues that have been mentioned throughout the blog, just in case.



The Tour de France 2014 in London

The Tour de France 2014 is a 3,664km race consisting of 21 stages from Leeds all the way down to Paris. The first Tour de France was staged in 1903 and the race has taken place every year since, meaning this year is the 101st edition. Grand départs in Britain have recently become a phenomenon, starting in 2007 and the Tour has only visited Britain twice before that, so there was much excitement this year in the country. As the race draws to a close the fight for the winning position heats up with Italian biker Vincenzo Nibali in the lead with 4 stage wins.

There are currently no official statistics that show how many spectators came to London to watch their share of the Tour de France, but I can assure you that the city was pretty busy as the cyclists completed stage 3 of the 20 day journey. As London yet again found itself in the middle of an international sporting event, hundreds and hundreds of fans scattered all around the routed parts of London, such as Big Ben, Houses of Parliament and even our neighbour, Buckingham Palace!

Onlookers dressed up for the occasion, baked themed cakes and even decorated their own bikes. Canary Wharf and the Royal Docks were said to be the best spots to watch Le Big Race. The event was also broadcasted on large screens at Trafalgar Square, Green Park and the Olympic Park for fans who didn’t fancy waiting in the crowd. It was all very exciting for London, though unless you were watching the action of the Tour de France on the screen, it was a matter of ‘now you see me, now you don’t’ for those who travelled to witness the speedy cyclists whizz past as they competed for glory in the annual race.

I spoke to a friend of mine who told me their story of how they stood at the front of the barrier waiting in anticipation for the race to come past. “The build-up was immense”, he said, “Everyone was buzzing in excitement and couldn’t wait to cheer on the racers.” It all sounded like a wonderful experience and a fun day out. “Then, the cyclists came and within 10 seconds, they were gone.” I laughed in surprise! But then, when you think about it, what did we expect? The cyclists were hardly going to stop and pose for photos and have a rest, so of course it was over so quickly! Nevertheless, the positive and uplifting atmosphere was a key part of the event and even my friend said the trip was well worth it, even if there wasn’t time for a quick ‘selfie’. Brit biker Mark Cavendish has described the London ride as ‘incredible’, which gives us a lot of hope that the Tour shall be coming to the city again in the future.

On a more serious note, even though it is just a bike race, the event was overall very costly for many areas (except Essex who got away with not paying anything) with budgets for technical requirements, event delivery, marketing and more. But, to look on the bright side, estimates say that the sporting bonanza will boost the UK economy by £100m. Hopefully, a lot of this will be contributed by an increase in bike sales!

This year’s Tour de France sadly says ‘au revoir’ this week and we would love to hear about your experiences and see your best photos of the special event, wherever you were on the route. Feel free to leave comments!

Positive economic and environmental effects of the London 2012 Olympics

Now that the Brazil World Cup 2014  has come to a close (finally I can get the TV remote back), talk of the Rio Olympics 2016 has already arisen.  Millions of enthusiasts from all over the world will arrive at the city to spectate sports from swimming to cycling, athletics to archery and witness the crowning of the next world champions, just like they did two years ago.  At this moment in time it is relatively unknown how the Olympics will affect Brazil in terms of the economy, environment and tourism. This week’s blog discusses how the London Olympics (that took place in what seems like last week) had a positive impact on the already busy city.

The cost of hosting the London 2012 Olympics came to a grand total of almost £9 billion. Yep, that is money that I never knew this country had. This huge figure was nearly thrice the original budget of £2.4 billion, just to make it sound even more shocking. However, it is easy for us to say that it was a waste of money, but was it? Perhaps the massive spend up was well worth it! The Olympics saw 685,000 international spectators, indicating that tourism went through the roof during the games…

For the services sector, tourist demand particularly for air travel, accommodation and public transport was extremely high. For example, the London Underground carried 60 million people at the time of the games alongside large increases in flight bookings and river transport which were also recorded. British Airways flew 3.3 million more passengers in 2012 than in 2011! This alone can easily demonstrate the effect of the global event on the everyday services of the UK and London as tourists from around the world were eager to not only experience the Olympics, but also to experience the city. As predicted and hoped, tourists did not hold back in enhancing their trip by spending their money, helping to lift us poor unfortunate souls out of the recession. Data has shown that tourists who visited for the Olympics spent double the amount of money than other visitors, suggesting that the event had a significant influence on tourist spending, and a good one. Hotels, theatres, shops and restaurants saw what was called the ‘Olympic effect’ and generally received a rise in clientele. The economy was not quite sitting pretty, but comfortably enough to call the Olympics an economic success; even now it is long over!

It seems that all venues (the main stadium, the Velodrome, the Aquatic Centre and the Copper Box) currently are, or planned to be part of the London legacy, continuing to prove the original billion pound construction project a success. The Copper Box, for example was the venue for fencing, goalball and handball during the games. There was not much hope for the box to survive post-Olympics, but he pulled through, now hosting events from heavyweight boxing to pop concerts! A process to carry on the legacy involving all of the venues will soon result of the opening of the Queen Elizabeth Olympic Park as the largest city park in Europe. So thankfully, London has not let it all go to waste and fingers crossed that these developments and transformations will give our economy a further lift.

Some of you may have thought at some point that the construction and hosting of the games was not only expensive, but must have certainly had a negative effect on the environment. Pollution of the atmosphere, building on natural surroundings and using non-renewable materials, surely it was the worst thing we could possibly do environmentally. Well, you are wrong! Yes, from the start the London 2012 Olympics was created to be the ‘greenest ever games’. Sustainable construction led to the site receiving certification for its recycled and sustainably sourced construction materials, with 98% of construction waste effectively reused, recycled and recovered. For major venues including the Velodrome, two thirds of all wood was sourced from managed plantations, limiting deforestation. Even the main stadium was constructed from recycled steel tubing and cables. I could go on till Christmas!

To sum up, there may be arguments against the Olympics being a success for the UK, but they cannot outweigh the benefits that London has seen thanks to the famous event. Tourism numbers rose and the economy got a facelift whilst protecting the environment. I think we did a jolly good job. Do you agree? Do you think Rio 2016 will experience a similar effect? Feel free to drop a comment. Thank you for reading!